#NationalCoffeeDay is an everyday celebration to most, but is celebrated on the 29th of September when you work in social media and are hyperaware of national food holidays (Yes, it's a real thing. You can Google it).
To celebrate, Refinery29 partnered with Keurig's Donut Shop Coffee to create a quirky animated GIF with illustrator Michelle Sherrina – based in Jakarta, Indonesia – that highlights the many (many) cups of coffee we are all guilty of drinking. We are also all guilty of having at least one of these "funny" graphic mugs that helps us show off our personality and/or our love for all things Beyoncé. #IWokeUpLikeThis
Client: Keurig. Illustration: Michelle Sherrina. Art Direction: Elliot Salazar. Copywriting: Lindsay Arakawa, Capri Debiccari.